Easy Whip to enter the Australian market

To meet the demands of an ever-changing bakery industry where ambient frosting products have become more prevalent, Rich Products Australia is proud to announce the launch of our new ambient icing product Easy Whip.

Easy Whip is great for making cake icing, frosting and filling. It can also be used as an ingredient in many dessert and beverage recipes.

Below are some of the highlights of Easy Whip:

  • Easy Whip has a rich, creamy, and moderately sweet taste, along with a nice vanilla aroma and natural cream-white color. 
  • Easy Whip makes for a fluffy and smooth frosting, and can be used to pipe some intricate designs.
  • As an ambient topping, Easy Whip can be stored and whipped at room temperature. 
  • Its freeze-thaw-stable feature also allows for the whipped icing to be stored in the freezer for up to 3 months, then thawed in the fridge and used right after without any problem.
  • Whipped icing made from Easy Whip can handle ambient temperature of 24°C or below for up to 3 days.

Easy Whip is a great alternative to buttercream and dairy cream, for it has been proven to have greater stability than the other two, and has a very impressive overrun of 350%.

This is a groundbreaking innovation that we are very proud of and would like to share with you, our valued partners. Contact our sales team to get more information about this product and arrange a product demonstration.


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Rich Products

(Sales Office)
Unit 15, 56-58 O'Riordan Street
New South Wales

T: +61 (2) 9437 9577
F: +61 (2) 9437 9633


Rich Products Corporation
(World Headquarters)

1 Robert Rich Way
New York
United States of America

T: +1 (716) 878 8000